Since we’ve been discussing the importance of knowing:
Your current customers
Who your target audience is for prospecting, and
How you want to organize your information about these groups
The following video seems appropriate
As I previous mentioned there are many, many different database and CRM programs available in the market. That being said, one of the most important things to remember when you begin comparing programs is that none are perfect! What I am trying to say is that they are not written with your unique customer (prospects) needs in mind. The best decisions are made when you take your top customer and prospecting priorities and match them to a program that can best help you meet them.
Remember to allow yourself a learning curve. Don’t expect a perfect match your first time out the door. Prospecting is a dynamic process and so are the tools you’ll use to be effective in your efforts. Do expect you database to provide a set of productive steps forward in meeting your prospecting needs.