Tuesday, May 12, 2009

More Information on CRM Databases

Since we’ve been discussing the importance of knowing:

Your current customers

Who your target audience is for prospecting, and

How you want to organize your information about these groups

The following video seems appropriate

As I previous mentioned there are many, many different database and CRM programs available in the market. That being said, one of the most important things to remember when you begin comparing programs is that none are perfect! What I am trying to say is that they are not written with your unique customer (prospects) needs in mind. The best decisions are made when you take your top customer and prospecting priorities and match them to a program that can best help you meet them.

On May 12, 2009, Selling Power Magazine published an interview with Eric Berridge, CEO of Bluewolf, in their Daily Report a five minute video entitled The Secrets Of Successful CRM. You can view it here or by following the link for yourself to: http://www.sellingpower.com/video/?date=5/12/2009. Eric explains why whatever CRM or database you select you will find it necessary to make compromises in what you’d like to accomplish or be prepared to program the database to meet your unique needs.

Remember to allow yourself a learning curve. Don’t expect a perfect match your first time out the door. Prospecting is a dynamic process and so are the tools you’ll use to be effective in your efforts. Do expect you database to provide a set of productive steps forward in meeting your prospecting needs.

Thanks for the great tip Eric Berridge and Selling Power Magazine!

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